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This web page bunkacraft.com had the following in the homepage, "Manufacturer, Importer and Distributor of Bunka Embroidery Kits." Our analyzers saw that the website stated " The Canadian designer and manufacturer of quality Bunka Embroidery kits." The Website also said " Each BunkaCraft kit contains Printed fabric, Rayon Bunka Yarn, Basic Instructions, Colour Picture. Importer of Authentic Japanese Bunka Embroidery. Distributor for the Tokyo Bunka and Matsuhato companies of Japan. Exclusive Distributor for Svenska YAT. Production of effective teaching supplies and systems for qualified instructors. W e have requests from students look." The website's header had bunka as the most important optimized keyword. It is followed by bunkacraft, japanese bunka embroidery, and punch embroidery which isn't as ranked as highly as bunka. The next words bunkacraft.com used was threadpainting. bunka shishu was included but could not be understood by search parsers.